Mr. Edison

Mr. Edison
PHILADELPHIA, PA
Overview
Mr. Edison is a nostalgic supper club located within Philadelphia’s historic Bellevue Hotel. We developed the brand from the ground up, creating a distinctive identity that balances old-world character with a more modern, expressive point of view. Our scope included brand strategy, positioning, naming refinement, visual identity, art direction, menus, signage, uniforms, website design, and launch support. The resulting system draws from the building’s history, creating a world that feels layered, theatrical, and current.
Photography: Michael Persico, Daniel Isayeff Design: PerStudio, Victoria Costa
BRAND IDENTIY
VISUAL IDENTITY
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