A boutique creative studio with a big appetite for food, culture, and storytelling. Our work is grounded in artful thinking and immersive visuals, shaped by years of experience in creative direction, photography, and brand building. We partner with passionate founders to craft meaningful brands rooted in feeling and intention.
(Per)def:/pər/by the means or agency of : through
What we do:
Brand Strategy
Naming & Verbal Identity
Branding & Visual Identity
Creative Direction
Art Direction & Styling
Photography & Video
Packaging & Print
Web Design & Digital
Brand Positioning
Social Media
How we Work
Conde Nast, Resy, Whole Foods, Starwood hotels & Resorts, Pernod Ricard, Auberge Resorts, American Express, CookNSolo, Defined Hospitality, Hilton Hotels, Conrad Hotels, Netflix, Boka Restaurant Group, Starr Restaurant Group, Hoxton Hotels, GQ Magazine
Discover : We start with your story, goals, and vision.
Create : We create the strategy, identity, and visuals that bring it to life.
Capture : We direct and shoot photography & video that feels authentic and artful.
Deliver ; We integrate everything across web, print, and digital touchpoints.