Cap Club

Cap Club

NEWPORT, RI

Overview

Cap Club is a maximalist rooftop cocktail bar in Newport, Rhode Island, inspired by the city’s colorful 1990s sailing culture and the playful energy of a tropical rum bar. We created a vibrant identity that balances yacht-club polish with beach-club ease, bringing a cheeky, nostalgic point of view to the logo, menus, uniforms, collateral, digital presence, and guest experience. Designed around sunset drinks, scenic views, and a sense of insider exclusivity, the brand feels distinctly Newport without leaning too nautical.

Photography: Michael Persico Styling: Natalie Samuel Design: PerStudio, Maurice Grimes

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VISUAL IDENTITY

PHOTOGRAPHY